Sales & Marketing BAS

A bachelor's that markets your skills

The Sales and Marketing Management Bachelor's specialization opens the pathway for career opportunities as a sales manager, marketing manager, market research analyst, marketing specialist, advertising and promotions manager, product manager and sales representative.

Every industry can utilize the skills of a trained sales and marketing specialist since sales in the public and private sectors are a direct result of effective marketing strategies.

This Bachelor of Applied Science degree is intended for students with an interest in increasing their knowledge in the areas of sales or marketing  or for those already holding positions in the career field. Students complete coursework relating to consumer habits, inventory management, accounting, organizational communication and behavior, economics and market research.

The admissions process follows the general bachelor's degree enrollment steps. Students are accepted into the program for the Spring, Summer and Fall terms which start in January, May and August each year. The required Organizational Management common core courses can be taken online or on campus, while the five Sales and Marketing Specialization courses are only offered online.

While the Sales and Marketing specialization offers a 100% online option, bachelor program courses can fill quickly when registration begins before each term. To finish a program that has a designated 100% online option by taking only online courses, students need to register in a timely manner to ensure they have a seat for the online course offerings of their choice. The same guidance applies to access for face-to-face courses on campus. Work with your advisor as needed when planning and be sure to check the important term dates and student email for current information about registration start dates.

These BAS programs are designed for students who already hold an Associate in Science degree (A.S.), Associate in Arts degree (A.A.) or higher from a regionally accredited institution, including recent graduates and those with experience in the work force. An Associate of Applied Science (AAS) degree does not meet the minimum eligibility requirement for entry into this program. AAS degree holders who intend to transfer into the BAS program should consult with an academic advisor to review coursework and determine the best transfer options.